Knowing that social media
and the digital realm can be helpful in your ultimate advertising goals
is not enough. Companies must also be well versed in the overall world
of digital advertising and just what social media outlets are out there
for general use. There are four popular social media sites that are
commonly used for advertising and each has its own benefits and
drawbacks that are unique to that sort of advertising.
Facebook- used in the correct way this can be a highly beneficial
platform for expression among your potential customers and existing
customers. There are several ways that you can use social media in a
highly professional way to spread the word and let people know about
products. Here are a few different ways that Facebook can help your
overall marketing campaigns.
The first and most common advertising social media site is Facebook.
It is known that millions of users log on to Facebook each day making it
one of the most popular social media sites in existence. This means
that it is also one of the best ways for companies to get out and use
social media to their advantage. Facebook is essentially a site where
users can share their ideas, pictures, and so much more so that they can
really see what they are doing and they can share their every day
activities.
Since it is a site that requires a great deal of babysitting from
users, it is a perfect chance for companies to add advertisements and
make the most of this frequent use. Most Facebook users check their page
several times throughout the day making it a perfect platform for
companies that want to update customers, want to contact customers at
various times during the day, and that just want to be in contact with
their customers more than once a day.
There are a few different ways that Facebook can be used for
advertising purposes and each is different. The first and simplest is to
use banner ads or ad space that is sold by Facebook to advertisers.
This type of ad is generated based on what people are searching, what
they click through, and what they look at every time they log on. This
type of add is tailored to the searcher making it a bit trickier to use
if you are trying to reach customers that are going to be repeat
business. You can however if your customers tend to visit your site
often or search your site often as well.
Banner ads are a great place to start that is easy enough that you
can test the waters when it comes to digital advertising but you do not
have to go all in so to speak. Banner ads are also a bit less labor
intensive than other methods that can be used with Facebook and they do
offer something that can be created then let to run their own course.
Banner ads can also be updated and changed as needed and do not need to
be tended to every day unless you just want to check it out and see how
it is working.
Banner ads are also a great way to really say what you need to say
without having an advertisement campaign that is too needy and that
requires too much work or attention. With this type of ad you can simply
have an ad drafted up then pay to have it incorporated into the site
and change the way that the ad is displayed to your customers.
Another method that is a bit more inclusive is creating a Facebook
pace that is geared toward gaining followers and likes rather than an ad
that is tailored to the way people search. This is again a bit more
labor intensive but it does pay off in a different way than the banner
ad. This is something that allows companies to create and maintain a
relationship with their customers. You can essentially become friends
with your customers and allow them a chance to give feedback about how
they like your store, your items, and so much more.
This is more of a chance to work on the relationships with your
company rather than just putting your ad out there and hoping that
someone comes and stops by your website or your store. You can create
posts, updates, add pictures, and so much more about your company so
that you can really give viewers a look at what your company is about.
This is a much more personal approach and it does offer a better chance
to see what your customers are up to. A more personal approach also
means that you will need to spend a bit more time working on this and
maintaining it. Also, in order for a Facebook page to be productive and
to really work, you are going to have to make sure that you spend enough
time each week updating and keeping relevant so that your followers do
not get tired of what you are sharing and so that you can really make an
impact that is going to be lasting.
There are also sponsored links and posts that you can opt for on
Facebook. These are again based on what people are looking at and what
they are sharing and posting themselves. This is a much more tailored
approach and again is only beneficial if you take the time to create
content that is going to be interesting and that is going to be work
taking a look at.
Twitter- this is another great option that can be formalized and
professionalized all according to what you are sharing. This can be
opened up as a platform for expression without losing the formal tone
that is created by the company page that you have selected.
Twitter is a great platform that allows users to offer short updates
that are 140 characters or less which forces users to condense what they
want to say. This can give users the chance to offer news updates, ask
questions, respond to questions that have been asked, and so on. This is
a great platform for companies that are considering using social media
advertising on the go. Twitter is a social media app that is often
accessed via smart phone and is accessed on the go by people that are
taking a break at work, checking their phone between classes, and that
sort of thing. This means that it is easy to use and great for those
that want to reach a wide range of people to drive them to their
website.
This is a bit newer than Facebook but operates on a similar premise.
Twitter offers a chance for businesses to talk with customers without
having to have a very involved platform like Facebook. Instead of having
a page that is dedicated to the business which has to be kept up, you
can offer small updates to entice potential customers to come to your
website or to your store. This is especially helpful to those companies
that have a company website and want to drive customers to it.
This is a much better option for those companies that want to use
social media and want to be involved but that do not feel like they can
keep up an entire page or dedicate the time that is necessary to keep a
Facebook or similar page going. This is a platform that lends itself
well to smart phones and on the go access. You can also place banner ads
on Twitter just like you do on Facebook if you want to go a more
traditional route. Banner ads on Twitter are very similar to Facebook
banner ads and other ads that are posted on the internet in that they
are tailored to what the person is searching.
Another advertising option with Twitter is to post ads and coupons
and other promotions via a company Twitter page. This is a great way to
drum up interest without having to have a very involved web presence
outside of a traditional website. This is also a great way to host
forums where customers can give you opinions and really get involved in
what you are doing.
Instagram- this is a wonderful platform to share promotional shots,
which are always professional and beautiful, as well as shots of your
progress and what you are working on.
This social media site is a mainly photograph based site. This is
best for those that have advertisements already worked up or for those
companies that can show what they are doing and drum up interest with
the use of photos. This is also a very appealing option for many
companies because it does offer the chance to really connect with the
public that is on the go. This site does have traditional banner ads and
is a great place to use banner advertising but it is especially great
for those companies that want to really flex their creative muscle and
see what they can come up with.
Instagram is a photo based site so it stands to reason that it is
wonderful for those companies that have great ads that they have had
made, for those companies that have a very distinct style,, and those
companies that create visual advertising that is going to be presented
on this type of site. You can use things like advertisements, photos of
your store, photos of your company, photos of your employees,
merchandise and so much more to draw attention to your company and to
your product.
Instagram is a wonderful platform for companies that want an
advertising base that is different from other social media outlets. This
is a wonderful outlet for those that are working and creating items
that are going to be presented well and that are going to make a big
visual impact. You can also be suggested to other users and can even
create a page that can be followed by other users so that you can keep
them updated and in line with what you are doing and what you are trying
to achieve in your business.
YouTube- this is a fantastic platform for commercials and other video
content that you have created. You can also use other forms of
advertising along side videos to share the word in a professional way.
This is an especially useful tool and is often used as much as Google
when people search for content on the internet. This is a wonderful
platform that allows you to go more in depth than any other social media
outlet. While Facebook is the jack of all trades of the social media
scene and Instagram is focused on photos, YouTube makes for a great
place to show videos where you can truly go in depth.
YouTube allows you to post videos on all sorts of content, all sorts
of topics, and with any actors or employees that you want. It gives you
the ultimate freedom to show your customers what you want when you want
and even allow them to post videos on their own to help flesh out your
page. You can also add written content that can help explain what you
have posted and what you are trying to achieve.
We live in a highly visual world where more people than not will pay
attention to a video far more often than they will pay attention to a
written article or an advertisement that has been posted. This means
that you have the ability to up the production value and really increase
the volume of what you are trying to say. Though you can often create a
written ad for less money than a video ad or a commercial, you can get
far more impact with a video.
YouTube allows you to post videos that you have created on your own
so there is also no real requirement that says you have to have
professional quality videos. You can however create commercials and
other types of content that can be posted here to really draw customers
in. YouTube is a great platform that can really make a difference and
can really give you the freedom to not only show your business, but also
to show the personality of yourself and those that are working with
you.
YouTube offers paid advertisements as well. This means that you can
also simply buy advertising space on videos that are already on the
site. The more popular the video the higher the cost of an advertisement
on it which means that if you are going to buy an advertisement on a
video that is already present, you may end up paying more than if you
create a video of your own or if you choose a video that is not as
popular.
YouTube also allows you to buy ad space on videos that relate to your
particular field which is helpful. This means that you can purchase ad
space on videos that have to do with your particular site and your
particular business so that you can gather the viewers that are going to
be the most likely to go to your site or purchase your product. YouTube
also allows for banner ads that are posted on the side of the site that
can again go along with the video that is being played.
Still another way that YouTube can be used for advertising is through
sponsored videos. These are videos that are paid for by certain
businesses and companies either through direct pay or through the
gifting of merchandise. Say for instance that you are going to be
selling clothing. You can then send a sample of your clothing to someone
that makes videos on YouTube where they can try on, review, and talk
about your product so that you can reach their viewers and really give a
third party opinion about your product.
YouTube is a wonderful platform that is useful in many aspects. You
can certainly do a great deal of advertising on this site and make for a
great deal of new customers through videos, updates, commercials, and
so much more. This offers a chance for creativity to reign supreme and
for users to really test the limits of what they can create.
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